Client Success Story

AI Fashion Social Mobile App: From Inherited Code to Production

From Legacy Code to a Production-Ready Social Ecosystem

Project Overview

From Legacy Code to a Production-Ready Social Ecosystem

A Berlin-based fashion social mobile app for enthusiasts to share outfits, discover styles, and interact through core social features with AI-powered tagging.

Industry:

Fashion/Social Media

Location:

Germany, Berlin

Duration:

Ongoing

Budget:

$25K

Strategy & Execution

How We Stabilized the Codebase & Shipped AI-Powered Tagging

This was a startup-style engagement: move fast, ship a stable beta, and design the architecture to scale without burning money.

Our approach focused on: Completing and stabilizing an inherited codebase, improving maintainability and delivery speed.

Implementing AI-assisted tagging (LLM API) to improve content organization and discovery.

Shipping a production-ready mobile experience, aligned with social app expectations (feeds, profiles, interactions).

Building scalable infrastructure with cost trade-offs in mind (ready to grow, but lean for early-stage usage).

Setting up monitoring and maintenance workflows to keep the app stable post-launch.

Staying highly responsive to a startup environment with flexible hours and proactive problem solving.

When issues appeared (including developer fit), we handled it quickly by swapping developers fast and smoothly, keeping delivery on track.

Our Approach Illustration
person

Hi, I'm Danylo Melnychuk

CEO at Xedrum

Don't wait — let's talk today.

Start Your Project

Ready for a Fast MVP Launch? We handle the technical implementation so you can focus on growing your business.